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When The Shooting Starts

Hope Is Not An Option


Beyond Run, Hide, Fight

Our active shooter program empowers individuals, schools, businesses, and organizations
with proven strategies to survive a violent event.

Equip Communities with Life-Saving Skills

This certification empowers you to teach schools, workplaces, families, and individuals how to respond effectively during the most critical moments of an active shooter event. You're not just adding a course—you're delivering a potentially life-saving service to your community.

Offer In-Demand, High-Impact Training

Active shooter incidents are a growing concern worldwide. Organizations are urgently seeking professionals who can deliver credible, actionable training. This certification positions you to meet that need with confidence, giving you a competitive edge in the safety and self-defense industry.

Teach a Proven, Structured Curriculum

Gain access to a professionally designed curriculum. 

  • Barricading and hiding strategies
  • Intruder engagement protocols
  • Life-saving trauma care (“P.A.D” integration)
  • Easy to follow scenario scripts and drills
  • Post-event response modules
Expand Your Services and Increase Revenue

Whether you're a self-defense coach, martial arts instructor, or corporate trainer, this certification adds a valuable new offering to your portfolio. You’ll be able to run specialized workshops for schools, businesses, churches, and parent groups—creating new revenue streams while delivering meaningful impact.

Join a Supportive Network of Instructors

You're not alone. As part of this certification, you'll be joining a professional international community of instructors who share resources, mentorship, marketing support, and real-world insights. We help each other grow—professionally and personally.

Marketing & Business Support

We provide done-for-you marketing materials, templates, and branding options to help you start teaching immediately after certification. You’ll have professional credibility, but also the tools to succeed as a business—whether you’re teaching locally or building a global training brand.

Empower Your Clients
8 Incredible Benefits They’ll Gain From Your Training

Real World Experience

You're teaching engaging hands-on drills, instructor-led simulations, environment specific walkthroughs,
and adrenaline-controlled scenarios.

Build Confidence

You'll reinforce competence through repetition, feedback, and scenario-based learning so it 
becomes wired into your client's nervous systems.  

Clarity Under Pressure

You're dynamically teaching people to think clearly under pressure, trust their instincts, and make quick decisions based on the situation.

Positive Mindset

You're training people to think, move, adapt, and take action before, during, and after a violent event
—mentally, physically, and emotionally.  

Location Based Barricade Training 

You'll have fun improvising and teaching barricading drills with actual materials,
time-pressure practice, and real environmental setup in their own environment.

Caring For Others

In mass casualty incidents, uncontrolled bleeding is the single greatest preventable cause of death from trauma. You'll be teaching very simple, lifesaving trauma care using the P.A.D. approach. 

Empowerment

You'll be replacing fear with ownership and strategic thinking so people adapt in real time rather than following a rigid, generic course structure.

Engaging an Intruder

You'll show people that when there is no other option available and escape isn’t possible, that it is totally possible to bring the situation to an end, including using improvised weapons if needed.

Why Should You Invest in Your Training?
Our Master Trainers share why this certification is a game-changer for so may professionals.

Receive Ongoing Support Via Our Training Portal

Our 24/7 Training Portal gives you unlimited access to instructor resources, video refreshers, updates, and real-world scenario breakdowns, anytime you need them. Whether you’re prepping for your first class or fine-tuning your delivery months later, the portal is your always-available support system. 
Stay sharp, stay current, and never feel like you're teaching alone.



Your One Stop Business-in-a-Bag

Included in your certification cost, this isn’t just gear—it’s the toolkit that empowers you to train others, save lives, and make a real impact.


The Ultimate Active Shooter Instructor Pack


Everything inside the Active Shooter Instructor Pack has been carefully selected to give you instant credibility, professional presence, and the ability to run high-impact, life-saving trainings right out of the gate.

From realistic training weapons and trauma gear to branded polos, binders, and instructor ID cards—this pack equips you to teach, lead, and launch your program anywhere, anytime.

✔️ Run elite-level scenarios with training rifles, pistols, and design cards

✔️ Deliver trauma training with tourniquets, wound cubes, and a ready-to-go tac bag

✔️ Step into leadership with your branded gear, clipboard, and instructor badge

✔️ Stay organized and professional with your PSDA journal, binder, and rifle bag


Whether you're teaching in schools, businesses, churches, or community groups—this pack makes you look and feel ready. No more scrambling for tools or improvising with weak visuals.


Frequently asked questions

Here are some common questions about our Active Shooter Certification.

Unlike generic programs, our certification:

  • Focuses on instructor development
  • Teaches civilian-first language and de-escalation
  • Incorporates bio-mechanical training under stress
  • Includes marketing, scripting, and business support
  • Offers real-world post-crisis trauma guidance

It’s not just what to teach—it’s how to teach it, how to market it, and how to make a lasting impact.

This certification is ideal for:

  • Self-defense and martial arts instructors
  • Organizations that want to certify internal staff to deliver in-house active shooter training 
  • Security professionals
  • School safety officers
  • Local leaders, church volunteers, PTA members, or public safety advocates
  • Law enforcement looking to expand civilian outreach
  • Veterans and first responders transitioning into teaching roles
  • Parents, educators, and everyday protectors who want to prepare their families, schools, and communities for real-world threats

You don’t need to be military, or law enforcement trained—we train you in how to teach civilians calmly, clearly, and not overwhelm them.

You’ll receive:

  • "Business in a Bag" Instructor pack
  • A complete instructor curriculum
  • Pre-built lesson plans, scenarios, and scripts
  • Life-saving "P.A.D" trauma content
  • A module that teaches stress control in crisis situations
  • Clear checklists on how to run safe scenario training 
  • Post-event response & trauma integration 
  • Access to our instructor community and support

The instructor certification course is designed to be completed in 2 intensive days. You’ll also receive ongoing updates, drills, and support post-certification. 

Yes! We offer team discounts and can certify multiple staff members together. This is ideal for schools, businesses, or training academies looking to offer in-house courses.
If you require training for more than 3 people contact us for special pricing.

Great question. Most instructors earn back their investment quickly. Our instructors charge on average anywhere between $2,000-$6000 per organization (school, business, church, etc.). That means just two 2 hour group workshops can cover your certification fee and more.

Let’s break it down:

  • Teach 2 courses at $2,000 → covers your investment
  • Teach 1 course at $4,000 → covers your investment
  • Teach 1 courses/month at $2000 → $24,000 in added income
  • Teach 1 courses/month at $4000 → $48,000 in added income
  • Offer shorter seminars or school-focused versions → even more reach and scalable pricing options.

Absolutely. You can teach the material independently under your own business name. We give you freedom and flexibility.

Our instructors have taught it in:

  • Schools (K-12, colleges, private academies)
  • Churches, synagogues, and other religious institutions
  • Corporate offices and remote teams
  • Gyms, martial arts schools, and rec centers
  • Government and nonprofit organizations
  • Parent groups and community events

Yes. You’ll receive a digital instructor certificate.

PRICING

In-Person Active Shooter Certification

2 days of exceptional content, designed to teach you how to teach the material confidently


Professional
$5999

Best suited for instructors who want to expand their brand, and gives you the option to bring another instructor to the certification.

Recommended
  •   *All Standard Package Benefits
  •   Add an Extra Staff Member
  •   Online Version of the Course
  •   1 x Limited-edition Training Polo
  •   1 x Official “Protector” Patch
  •   1 x Set of Laminated Scenario Cue Cards
  •   Discount on Extra Instructor Training Kits
Standard
$3999

Perfect for independent instructors and community safety advocates who want to get certified and start teaching immediately.

Sta​​rter
  •   2 day Active Shooter Certification
  •   1 x Instructor Training Kit
  •   1 x Branded Instructor T-Shirt
  •   Official Instructor Certification Certificate
  •   Email support
Elite
$7999

Designed for organizations, multi-location schools, which gives you the option to bring up to three extra instructors to the certification.

​​​​Best Value​​​​​​​​​​​​
  •   *All Standard and Professional Package Benefits
  •   Add up to Three Extra Staff Members
  •   PSDA Membership (Includes Sales & Marketing)
  •   Done-For-You Active Shooter Marketing Website
  •   One hour 1-on-1 Business Launch Coaching Call
  •   1 x Instructor Certification Plaque
  •   1 x Instructor Jacket (name embroidered)
  •   1 x Premium Challenge Coin
  •   Discount on Extra Instructor Training Kits

Our Program is the

Smarter Investment

There are other certification programs out there—and we welcome that. It means people care. But not all programs are created equal. 

On certification day, we don’t just tick boxes—we equip you with practical skills, real teaching tools, and ongoing support you won’t find elsewhere. 
From live scenario drills and ready-to-use instructor materials to post-certification coaching and business growth strategies, we show you exactly why our program offers the best value in the industry. 

You’ll leave prepared not just to respond, but to teach with confidence and build a real income doing it. Let us show you the difference.

Feature A.L.I.C.E AVERT Our Program
Main Target Audience Schools, Institutions Workplace, Institutions Workplace, Schools, Institutions, Instructors
Upfront Cost $595–$795 + add-ons $995+ (Instructor: ~$2500) $3,999 (one-time)
Ongoing Fees $300-$600 per year $400-$800 per year None
Licensing Fees Annual Annual after the first year None
Recertification Requirement Every 2 years with added fees Every 2 years with added fees Lifetime Certification with no added fees
Teach Others ❌ Licensed delivery only ⚠️ Restricted by agreement ✅ Unlimited discretion
Participant Credits Must buy participant credits Must buy participant credits No credits needed. All profit is yours
Online Training ✅ Yes ✅ Yes. Platform access fees ✅ Yes. No fees
Branding Rights ❌ No branding flexibility ❌ AVERT branded only ✅ Use your own brand
Physical Training ❌ Basic protocols only ⚠️ Limited tactics ✅ Includes engagement drills
Tactical Training ❌ Basic protocols only ⚠️ Limited tactics ✅ Physical barricading drills
Scenario Support ✅ Structured drills ✅ Basic simulations ✅ Modular scenario progression
Medical / Trauma Care ❌ Optional add-ons ✅ Stop the Bleed included ✅ P.A.D training included
Return on Investment ⏳ Slower: licensing barriers ⏳ Moderate ⚡ Immediate revenue potential
Summary ✅ Lower initial cost
❌ Ongoing fees
❌ Pay-per-use model
❌ Less freedom to brand and teach
✅ Strong branding
❌ Recurring platform fees
❌ Must purchase participant credits
❌ Limited curriculum flexibility
✅ One-time cost
✅ Keep 100% of your revenue
✅ Full branding control
❌ Higher upfront compared to others

Confidence in Crisis

In a world where threats can happen anywhere, preparation is power. 
Our training equips individuals, schools, businesses, and organizations to face active shooter incidents with skill, strength, and confidence. 

 California
Active Shooter Certification

October 2-3 

Click Here To Book  

 Texas
Active Shooter Certification

Oct 11-12 

Click Here To Book